As legal sport betting expands throughout the UNITED STATES, the NBA has become the first major U.S. sports league to officially partner with a sportsbook operator!!
Tuesday, July 31, NBA Commsioner ADAM SILVER announced a partnership with MGM RESORTS that makes MGM the official exclusive gaming partner of the NBA and WNBA.
As a result of this new partnership, MGM receives exclusive rights to highlights, logos, and a direct data feed from the NBA.
ESPN sports NBA Commissioner ADAM SILVER said;
"Those operators who create the best experience for consumers that have official data, that have the official imprimatur of our league and other leagues as well, are going to be those that win in the hearts and minds of consumers."
MGM casinos will be able use league and team logos on oddsboards at sportsbooks, something not currently done in Las Vegas. NBA logos and league highlights also will appear on an MGM sports betting app, which will be available to states that approve online sports betting. As of now, only Nevada offers legal mobile sports betting, but sports betting operators in New Jersey are expected to launch mobile apps at some point in August. Murren said the MGM sportsbook at the Borgata in Atlantic City would start offering mobile sports betting at the end of the week, but no official date has been announced.
MGM Chief JIM MURREN said;
"The foremost mission is to maintain and preserve the integrity of the game, the fan experience for the NBA fans, [and] in fact help catapult further the global presence of the NBA,. As a global entertainment company, I feel MGM has an opportunity to partner with the NBA to do that."
The NBA, along with Major League Baseball and PGA Tour, has been lobbying in states looking to legalize sports betting, asking that leagues receive a fee, sometimes called an "integrity fee," based on the amount wagered on their respective games and events. States, to this point, have not given into the sports leagues' requests.
ADAM SILVER continued;
"I think we're still having our discussions with our states about so-called integrity fees based on (betting) handles. [T]o me, there's many different ways to skin the cat, so to speak; and we decided here, rather than sort of re-litigating the integrity fee, which is still being hotly discussed state by state, let's find an approach which is unique to us and where we both feel that we're being fairly treated."
The American Gaming Association, which represents the casino industry, applauded the NBA-MGM deal.
AMERICAN GAMBLING ASSOCIATION (AGA) Ssenior Vice President SARA SLANE said;
"Sports betting deals should be done through contracts -- not statutory obligations. Today's announcement highlights the symbiotic partnership between casino gaming companies and sports entities. We anticipate this is the first of many to come."
JIM MURREN concluded;
"[Now], we have tremendous data analytics information from the NBA -- and that will determine who wins and loses in this arena, the sports betting arena, in the United States. And I think MGM's going to win."
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