Saturday, July 14, 2018

PLAYBOY Magazine CELEBRATES COMING To AMERICA Turning 30 YEARS OLD!!!



Friday, June 29, 2018, the classic romantic comedy film COMING To AMERICA turned 30 years old!!!

COMING To AMRICA stars EDDIE MURPHY as Crown Prince AKEEM JOFFER from the mythical AFRICAN nation ZAMUNDA who journeys to the USA to complete a personal mission.

There is no doubt that over the course of the past year or so there has been a resurgence of popularity for this film that is in no small way related to the February 2018 release of DISNEY STUDIOS/ MARVEL CINEMATIC UNIVERSE superhero blockbuster film BLACK PANTHER.

BLACK PANTHER stars CHADWICK BOSEMAN as KING T'CHALLA/ BLACK PANTHER whose mission is to protect and defend his homeland, the mysteriously mythical African nation WAKANDA.

PLAYBOY  reports COLLEGE Of STATE ISAND Professor of Media Studies RAQUEL GATES dedicated an entire chapter in her book DOUBLE NEGATIVE: The BLACK IMAGE In POPULAR CULTURE to Coming to America.

Dr. RAQUEL GATES states;
“I don’t know of any black-cast film that is more referenced, quoted and beloved than Coming to America. [It] demonstrated that you don’t have to sacrifice cultural specificity for mainstream appeal.” 

Stand-Up Comedian/ SATURDAY NIGHT LIVE Alum DEAN EDWARDS states
“I think Coming to America was the first [Eddie Murphy] film you could watch comfortably with your kidsI.  don’t care who you are—black, white, Asian, Latino—you go to get your hair cut. [And] we’ve been someplace where you thought you were killing, and you just didn’t connect with the audience.” 

Bothe EDDIE MURPHY and ARSENIC HALL played multiple characters. 

COMING To AMERICA Producer-Editor GEORGE FOLSEY Jr. states;
“There was almost no question that we were going to pull it off—the combination of the writing, makeup and Eddie’s ability to play different characters. I think Coming to America was pretty much the highlight of his career.” 

Director JOHN LANDIS and EDDIE had previously worked together on film TRADING PLACES. Between TRADING PLACES and Coming to America, Eddie had become the biggest box office draw in the world. There was friction between John and Eddie.

GEORGE FOLSEY Jr. states;
 “I think he and Landis had a little bit of friction. Eddie felt that John was treating him the way he did on Trading Places and not giving him the respect he had clearly earned.” 

Journalist IRIN CARNON states;
“It was a road map into black American cultural touch points. The movie was a fairy tale, but the princess was valued for being smart and independent as well as beautiful, which was a little better than most of its peers. Also, it was hilarious, and the costumes were—and are—amazing.”

Regarding criticisms, Dr. RAQUEL GATES states;
The criticisms tend to overlook how much of the film is not meant to be taken straightforward. The film is poking fun at the convention of that type of romantic comedy.” 

Black Panther and Coming to America have proven is that as long as it is entertaining movies featuring song black lead characters can have a widely-successful crossover appeal.

DEAN EDWARDS states;
“For a generation of comics like myself, Eddie made stand-up palatable,” says Edwards. “When [he] popped, it was something refreshing—this was a cat looked at as the next Pryor, but he was younger and more matter-of-fact.” 

Regarding the continuing legacy of Coming to America, Dr. Gates states;
 “I think Coming to America continues to reverberate in black popular culture, and will indefinitely."





-CCG



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