ITALIAN beauty brand WYCON COSMETICS recently came under fire behind the release of a new line of semipermanent nail colors called GEL ON that included a black lacquer-type color, THICK AS A N*GG*!!!
ITALIAN Beauty Vlogger LORETTA GRACE was amongst the first to point out the racially-charged language used by the company to market its black nail polish. Her social media post fueled a firestorm of critique coming from Wycon’s Italy-based following underneath the company’s January 17 Instagram post, which advertises its recently launched line of Gel On nail polishes.
Aware of our social and global responsibility we are deeply sorry for the incident. We strongly believe beauty has no gender, race or religion as already shown in our previous campaigns such as Holy Shake, Androgyny, Anané, Nude liquid lipstick Collection and so on. For this reason our claim is #NoOneExcluded We apologize and we swear this kind of error won’t happen anymore.
Italian Cosmetics Firm @wycon_cosmetics Under Fire, Following "Thick as A Nigga" Nail Polish Branding. The company which is present in the form of 200 monobrand store locations across Italy, remaining parts of Europe and Asia, recently unveiled its collection of semi-permanent nail polishes available in 30 different shades. With names ranging from "Dirty Talk" to "Lap Girl", the darkest shade inside the collection was named "Thick as a Nigga". Full story on @Forbes. Link in bio. ✒D.E.