Monday, January 22, 2018

ITALIAN COSMETICS COMPANY RELEASES Then RETRACTS NAIL POLISH COLOR, "THICK As A N*GG* (NSFW)"!!!

Italian cosmetics company Wycon has come under fire for naming a black shade of nail polish 'Thick As A N****'

ITALIAN beauty brand WYCON COSMETICS recently came under fire behind the release of a new line of semipermanent nail colors called GEL ON that included a black lacquer-type color, THICK AS A N*GG*!!!

FORBES  reports:

ITALIAN Beauty Vlogger LORETTA GRACE was amongst the first to point out the racially-charged language used by the company to market its black nail polish. Her social media post fueled a firestorm of critique coming from Wycon’s Italy-based following underneath the company’s January 17 Instagram post, which advertises its recently launched line of Gel On nail polishes.

In response to one Instagram follower expressing her dismay with regards to the company’s choice of branding, 
WYCON COSMETICS defended its move by answering;
“They’re made-up names that are a bit crazy.” 
As negative comments on Instagram continued to pour in, the company released a statement in its comment section which in English translates;
“We’re sorry that this post has triggered these types of reactions: every color from our Gel On collection is inspired, with a cheerful attitude and a pinch of naivety, by famous song titles, many of which derive from the landscape of hip hop. For example “Drop it like it’s hot” by Snoop Dogg, “Bootilicious” (sic) by Beyoncé (sic), “Candy Shop” by 50 Cent, Lollipop, Lady Marmalade etc… The reference here is “Thick Nigga” (sic) by DBangz. Wycon is the brand for everybody #nobodyexcluded is our motto and we didn’t mean to offend anybody!”
Wycon’s affair is the latest addition to the ongoing conversation regarding the need for (ethnic) diversity inside corporations. Despite not issuing an apology for using a racial slur as a branding tool, the company has removed all song title references from its website and numbered each shade inside the nail polish collection instead.

-CCG


















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