Tuesday, September 5, 2017

DJ DRAMA On ROLLING OUT MAG!!!



PHILADELPHIA native DJ DRAMA covers the current issue of ROLLING OUT Magazine!!!

Here are some interview interludes:

On creating record label GENERATION NOW:

Generation Now was actually the name of a mixtape that Don Cannon and I did in 2004,” DJ Drama said. “It was hosted by Kanye West and Joe Budden. And this was way before College Dropout came out. So, that’s where the name originally came from,” he explained during our interview. “When I got the A&R job at Atlantic Records, I just started working through the system trying to find a way. Around [that] time, Kawan ‘KP’ Prather was vice president at Atlantic and I was talking to him about Mean Street Studio and Atlantic became my partners in Mean Street. We finally had completed the building and built it out. And I was just kind of finding my way doing the A&R stuff, and Mean Street was coming into its own. Lake, Cannon and I had a conversation like, ‘We can’t miss no more.’ We were watching all of these artists go platinum and top 10 artists in the last couple of years. We watched all of this unfold.”
On LIL UZI VERT:
“Cannon had a gig in Atlantic City, [New Jersey], and he was listening to Power 89 and DJ Diamond Kutz was playing Lil Uzi’s record,” DJ Drama recalled. “[Cannon] called DJ Diamond Kutz and she was like, ‘It’s this kid Lil Uzi. You should work with him.’ And that’s how it happened. I’ve seen success and I’ve seen some that didn’t have great successes. You really just have to be a believer. The fact that Lil Uzi was from Philly definitely had us excited and he was different. Philly is known for a certain style that’s very lyrical and street. With Lil Uzi, people used to ask me, ‘What’s he like?’ My definition of him was that he was to Philly what A$AP Rocky is to New York because we didn’t have anything like that. Uzi in his own lane and he knew how to make songs. So around this time, Atlantic still believed in me. Generation Now became a name that we all agreed upon. And that is what Lil Uzi would always represent. Generation Now comes from my background and my history. I always felt like I had been a part of or wanted to be the new s—.”
On LEGACY vs LONGEVITY:

“It really ain’t about being remembered. I still want to be here. [There is] nothing wrong with paying homage and paying respect and being able to have a legacy. But to me, it’s something you love or you want to do. I definitely want to be remembered, but I still want to be here for as long as possible. Even if they don’t know my name or know what I’m doing at that moment, [it’s good] to be a part of something that they care about. Just imagine now some people don’t even know what Gangsta Grillz is but I know [my fans are] listening to Lil Uzi and their kids are listening to Lil Uzi. That right there is something to be able to smile about. That’s somewhat more important than being remembered. Being a part of the culture. It’s really an obsession. Hip-hop has created so many opportunities and jobs and changed so many lives. I love the fact that I made Dedication 2 and Trap or Die. But it’s not about what you did at the time … it’s about going forward.”


-CCG



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