Thursday, July 20, 2017

NIKE & NBA 8-YEAR PARTNERSHIP + 2017-18 UNIFORM JERSEYS On SLAM MAG!!!


Nike

Beginning with the 2017 NBA SEASON, athletic apparel titan NIKE will be the OFFICIAL UNIFORM and APPAREL PROVIDER for the NBA, WNBA, and; NBA G LEAGUE!!!

NIKE  will become the first ever NBA League Partner to have its logo appear on the NBA uniforms.

SLAM Magazine/ NIKE/ NBA  report:

NEW YORK, June 10, 2015 – The National Basketball Association (NBA) and NIKE, Inc. (NIKE) announced today an eight-year global merchandising and marketing partnership that will make NIKE the official oncourt apparel provider beginning with the 2017-18 NBA season.

“This partnership with NIKE represents a new paradigm in the structure of our global merchandising business,” said NBA Commissioner Adam Silver. “As our exclusive oncourt apparel provider, NIKE will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and oncourt products.”

NIKE has a rich history of innovating and leading from the front, and has supported some of the greatest former and current NBA and WNBA players. The company has been a global marketing partner of the NBA since 1992 and expands its rights over eight years under the new agreement, where NIKE will become the first NBA apparel partner to have its logo appear on NBA uniforms. NIKE will also have the global rights to design and manufacture authentic and Swingman jerseys as well as oncourt warm-ups and shooting shirts.

“We’re excited to bring the full power of our global reach, innovation and creativity to partner with the NBA and grow the game in a way only NIKE can,” said NIKE, Inc. President & CEO Mark Parker. “In NIKE, Jordan and Converse we have three of the most connected brands in the world, and look forward to making the global growth of the game a successful strategy for both the NBA and NIKE.”

A marketing partner of the WNBA since its inception in 1997, NIKE will now have an expanded presence at WNBA All-Star and other events throughout the season. Also, for the first time, NIKE will become a marketing partner of the NBA Development League (NBA D-League), engaging in seasonlong marketing activities with a major presence during the NBA D-League All-Star Game presented by Kumho Tire and the NBA D-League Showcase presented by Samsung.

In addition, the partnership will activate around several NBA events such as NBA All-Star, NBA Global Games, NBA Draft presented by State Farm, Samsung NBA Summer League and NBA 3X. NIKE will remain the official partner and apparel provider of Basketball without Borders.

NIKE has served as the footwear and exclusive apparel provider of USA Basketball since 2006.





Additionally, earlier this week, NIKE and The NBA UNVEILED The NEW UNIFORMS For The 2017-18 NBA SEASON

The lightweight threads are the result of a combination of player’s feedback and years of research throughout the collegiate and professional levels and a design team willing to shake up the League’s time-honored uniform makeup.
According to the Swoosh, most players usually make movements in bursts of 1.6 seconds that add up to an average of four miles traveled per game. With that in mind, Nike set out to create a uniform that was responsive, aiding players, rather than prohibiting them.
Nike used 3D-body maps of players to produce the new uniforms, as well as insight from players like Irving and Draymond Green, to update the fit, weight and construction of the in-game gear. They altered the back shoulder of the uniform to allow for more range of motion and switched up the hemlines on the bottom of the shorts and the jerseys. They also moved the armhole, neck and side seams for even more flow.
The jerseys are made of Alpha Yarns and recycled polyester—each uniform is created with approximately 20 recycled PET (polyethylene terephthalate) bottles. Nike says the new blended uniforms wick sweat 30 percent faster than current NBA uniforms, which results in fabric that drys 15 percent more quickly than current NBA uniforms.
Nike packed the jerseys with all the technology they could, but they didn’t forget to make them look nice. The Swoosh’s new threads will usher the League into a era that eliminates the traditional “home” and “road” jerseys. For the first time in NBA history, home teams will be able to pick from any of their uniforms and the road team will choose accordingly. In short, those home squads don’t necessarily have to wear white at home anymore.
Each team now has four primary uniforms, which were inspired by each individual team’s heritage. The first two, the “Association” and the “Icon,” are being introduced right now and will be available for teams to start rocking as soon as the season starts.
The Association edition is the home jersey, which is made up of white, while the Icon, is made up of each squad’s main color.
Two more colors will be unveiled during the season, including the “Classic,” a colorway that plays on the team’s pasts.
A full line of Nike NBA performance and lifestyle apparel will also be dropping soon. On-court apparel, such as tights and socks, will be releasing, as the Swoosh will be taking over more than just the uniforms. 

-CCG

No comments:

Post a Comment

Welcome to CRAZY COOL GROOVY!!! Please Be RESPECTFUL, Stay On TOPIC, and Keep It CLEAN. THANK YOU.

Related Posts Plugin for WordPress, Blogger...