BET AWARDS 2017 - GREATEST SHOW On EARTH On ROLLING OUT MAG!!!
SUMMER 2001; BET decides to embark on something new!!!
Prior to that time, the network had built a substantial reputation for highlighting Black music videos on shows such as “Rap City” and “Video Soul”; giving comedians a platform on the stand-up comedy show, “ComicView”; and providing a weekly town hall for teens and young adults on the show, “Teen Summit.” But the cable station rarely featured live content that truly highlighted Black entertainment.
At the time, MTV’s VMAs; Billboard Music Awards; American Music Awards; and the Grammy Awards were all viewed as the gold standards for award ceremonies. The Soul Train Awards and NAACP Awards both gave a voice to Black culture, but there was still room to present all aspects of Black entertainment on a larger platform. Enter the BET Awards.
In 2001, the inaugural BET Awards took place at the Paris resort in Las Vegas. Hosted by Steve Harvey and Cedric The Entertainer, the show featured performances by Jay-Z, Usher and Bow Wow. Award winners included OutKast, Destiny’s Child, Sanaa Lathan, Nelly, and Allen Iverson.
Get the FULL 4-1-1 on HOW The BET AWARDS BECAME The GREATEST SHOW On EARTH from the new issue of ROLLING OUT Magazine.