For many, the Super Bowl means epic shootouts, defensive shutdowns and
last-minute, game-on-the-line Hail Marys!!!
For others, it's all about another skirmish: The Battle of the Brands.
Every year, companies spend millions of dollars for just a few seconds of
airtime in hopes of getting consumers attention—and then, maybe,
their money. Whether funny, sad, self-referential or downright weird,
Super Bowl ads have become a spectacle and tradition in their own right.
Roughly 112 million people watched the Super Bowl last year, despite
the NFL's ratings decline overall. A similar number are expected to tune
in to this year's contest, between the New England Patriots and the
The ads will be there.
Ahead of the game, TIME ranked the most influential Super Bowl ads ever.
The list—which is ordered by influence—was assembled and deliberated on at (extreme) length by TIME's entertainment, culture and business staff.
Courtesy of the really good people at TIME Magazine, the first below video
is a collage of clips from the TOP 10. Then check out 25 - 21, and if by
then you still have not had enough, check out the remaining advertising
artistry from the TOP 25 MOST INFLUENTIAL SUPER BOWL
COMMERCIALS Of ALL TIME.