Friday, October 28, 2016


Modal TriggerTwitter is shutting down Vine

R.I.P. VINE!!!

The looping-video app will be shut down “in the coming months” as the app’s struggling owner Twitter slashes costs in search of profits.
NEW YORK POST  reports in a blog post on Medium, Vine and Twitter said that while the mobile app used to create Vine’s six-second videos will disappear, the website will remain online “because we think it’s important to still be able to watch all the incredible Vines that have been made.”
A pioneer of mobile video sharing, Vine has lately lost eyeballs with the rise of Snapchat and Instagram.
Over the past year, Twitter has lavished attention on its Periscope live-streaming app.
After the Thursday announcement, VINE Co-Founder RUS YUSUPOV tweeted;
 “Don’t sell your company!” 
Asked about the rationale for axing Vine, a Twitter spokeswoman said it was “one element of the restructure that was announced this morning during our earnings call, same rationale.”
Earlier Thursday, Twitter announced it was slashing 9 percent of its workforce as it bids to become profitable next year.
Thursday, in a letter to investors, TWITTER said;
“We intend to fully invest in our highest priorities and are de-prioritizing certain initiatives and simplifying how we operate in other areas,”

“The restructuring, which focuses primarily on reorganizing the company’s sales, partnerships, and marketing efforts, is intended to create greater focus and efficiency to enable Twitter’s goal of driving toward GAAP profitability in 2017.”
HOWEVER; as we eulogize for the VINE, the really good folks over at ROLLING STONE Magazine have for us -  8 REASONS WHY VINE MATTERED:

1. It served as one of the most visible spaces for young, black creatives.Vine's greatest gift to young internet culture was the incredible space for primarily black teenagers to shine. Some of the most famous, viral moments during Vine's tenure were prompted by young, black users, including Bobby Shmurda's "Shmoney" dance, the invention of the term "on fleek" and the popularization of songs like Silentó's "Watch Me." 

2. The app was the music business' most unique discovery tool.Lip-sync app has taken over this contribution Vine gave the world, but Vine made the memeification of pop music sustainable and important

3. Dance crazes became re-popularized through the videos and specific users.Young dancers like SheLovesMeechie and Lucas and Marcus found a niche on the app that factored into Vine's music discovery abilities. 

4. Vine produced smarter, more in-touch pop stars.Beyond viral songs, Vine also created actual pop stars. Shawn Mendes and Ruth B are the young talents currently benefitting the most from their Vine fame.

5. It popularized a new approach to comedy.On YouTube, viewers were drawn to the ridiculous as often as they were the earnest. The video streaming sites' biggest users were typically funny, charming vloggers like Kingsley or Grace Helbig and its viral content hit WTF levels of irreverence, like the sketch "OMG Shoes," "Chocolate Rain" and the dramatic hamster meme, all from its early years of existence. Vine allowed charming, relatable creators to post with irreverence, making for the type of content that was at one time disposable and lingering; at six seconds, they didn’t demand much time, but they would still be there hours or days later if a user had an urge to return. 

6. A fresh generation of comedy stars were born.While it has yet to be seen if Vine-famous comedians and personalities will break into Hollywood, the popularity of users like King Bach, Jay Versace, Cameron Dallas and Lele Pons shows that there's an audience for their unique talents at sketch comedy and impersonations.

7. A post-YouTube gateway to viral fame was paved.Vine's focus on brevity paved the way for Snapchat and its heavy focus on popular music made a space for With less space and materials, Vine created a world of MacGyver-esque viral stars that have rose in prominence because of how well they use their limited resources.

8. It introduced a more irreverent side of already famous celebrities.
As with all social media sites and apps, many of Vine's most popular users were people who were famous long before the app's creation. Drake, Kylie Jenner, Tyra Banks, Justin Bieber, Harry Styles and more used the app often and with gusto, especially in the first two years of the start-up's existence.


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