PLUS SIZE Retailer LANE BRYANT has kicked off a brand-spankin' new campaign that speaks to the underrepresentation of PLUS WOMEN in ALL aspects of media and entitled it #PLUSISEQUAL!!!
#PLUSISEQUAL launched in the September 2015 issue of the Fashion Bible - VOGUE Magazine, and featured the above photo in the center of the magazine with no branding so as not focus on a particular corporation, but; to instead focus on the desired message.
The message speaks to issues of the Body Politics, Body Positivity, Body Representation, and Body Equality of PLUS WOMEN with ALL WOMEN, and branded with the tag #PLUSISEQUAL.
The text reads;
"It's time to change. Be a part of it."