Last year, international Lingerie Retailer VICTORIA'S SECRET was slammed for an ad campaign that touted one very specific body type as the PERFECT BODY!!!
The lingerie company quietly changed its ad after more than 30,000 people signed a petition asking the underwear brand to apologize for its “body shaming” message.
International PLUS SIZE Fashion Retailer LANE BRYANT has released a similar shoot with its new campaign, #IMNOANGEL.
PLUS Model ASHLEY GRAHAM said;
“I redefine sexy by stating that Beauty Is Beyond Size!!”
Other women have been encouraged to share their redefinition of what sexy means as well.
PLUS Model CANDICE HUFFINE said;
" redefine sexy by being bold and by refusing to be anyone but me!!!! You only get one life ladies, live it and love it! Tell me how YOU redefine sexy with a mirror note and #ImNoAngel- can't wait to see!!
Myla Dalbesio, who at a size 10 is smaller than the average American woman (size 14) but curvier than a Victoria’s Secret angel, appeared in Calvin Klein’s lingerie campaign last year as well. And in February, Sports Illustrated featured its first-ever plus size model in the history of the Swimsuit Edition.
Though Lane Bryant features exclusively plus size clothing, and has since its inception, the general public is particularly primed to take its message to heart.
LANE BRYANT CEO and President LINDA HEASLEY said;
“Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way."-CCG