MARTA is turning to local celebrity star power to advertise their new RIDE With RESPECT Campaign!!!
Comedian JEFF FOXWORTHY and ATLien Rapper/Producer/Actor/Philanthropist CHRIS "LUDACRIS" BRIDGES are part of the transit system’s campaign to cut down on bad behavior by passengers on its trains and buses.
“I love spreading messages, especially when it comes to my city of Atlanta, Georgia,”
“I used to ride MARTA all the time, so I think it’s important that when people ride they feel safe and they’re in a respectable environment.
MARTA Executive JENNIFER JINADU-WRIGHT said say the campaign cracks down on unruly riders.
“Things like not playing your music too loudly, using inappropriate language,”
ATL NIGHT SPOTS more police officers and additional cameras are part of the effort to enforce the code of conduct. Violations could lead to suspension from the system ranging from days to a year.
Riders told FOX 5 that they believe having well-known figures like Ludacris will help get the word out about the new campaign.
MARTA Rider TENESHIA BROOKS said;
“It’s kind of odd, but they will probably listen to the celebrities more than their peers or teachers,”
“There’s strength in numbers. It’s our responsibility. With great power comes great responsibility, so that’s what we’re here for. I think it’s great we’re all coming together for this,” said Ludacris.
The new code of conduct goes into effect in November.